When it comes to building and designing your own website, from scratch, there is a lot of trial and error involved. Believe me, I’ve been there. But what’s more important as an entrepreneur and when you’re trying to present your business, big or small, is that the presentation has to be decidedly professional. It needs to be attractive and user-friendly, with easy access to everything that’s most important for your business. Whether that’s a section to browse available products, checkout, learn more about you and the team, or something else entirely. It’s a lot of work and requires a lot of time invested. It’s so much easier to have a templatized and convenient builder handy.
That’s precisely where you can turn to something like Squarespace, which makes it so much easier to build the website of your dreams. But even more exciting is Squarespace’s 2024 Refresh announcement. A product showcase, the brand says it creates a “new era for entrepreneurs.” From new design tools with AI-powered features to enhanced business solutions to bring your business websites to the next level, the goal is to elevate your experiences and those of your visitors or customers. Let’s take a closer look.
What is Refresh?
Squarespace Refresh is essentially a series of innovations and improvements to the existing web-building platform that significantly enhance your creativity and capabilities. Available across several feature releases, rather than just one big product or update, it’s about making the Squarespace website building process easier and more intuitive than ever.
To give some examples:
- Design Intelligence helps you leverage brand attributes to generate a beautiful, fully personalized online presence.
- Client invoicing support allows you to get paid and organize said payments through a low-fee process.
- Building upon the above element, Squarespace Payments allows you to view and manage payouts directly in the Squarespace mobile app for on-the-go access.
- The forthcoming Marketing Automation Builder helps generate automated emails and custom workflows for building brand exposure.
- Domains by Squarespace allows you to easily manage and configure various domain settings through secure tools, including the option to resell domains and websites.
- All new SEO site descriptions and AI video descriptions help you generate more compelling, effective metadata.
Of course, within these feature updates, there’s a lot more to love. For example, along with Squarespace Payments, you now have the option to collect payments through ACH from U.S. bank accounts. You can also monetize blogs or sites, add video paywalls, take donations, sell products and services more dynamically, and so much more. It’s a comprehensive overhaul to how you build and serve your business websites, making everything easier not just for you, but anyone visiting or using your website, too.
Why Squarespace? Why Squarespace Refresh?
New and existing customers won’t notice much of a difference when building through Squarespace as everything has been seamlessly implemented. But overall, Squarespace makes the entire website development and management process an incredibly simple affair. In today’s hyper-digital world, you can’t afford not to be online or have an online presence, no matter how big or small your business truly is.
Better yet, if you’ve never done anything like this before, you can access some very helpful support options. Get brand guidance through your dynamic dashboard, which shows stats and details to help you scale up in a big way. Access setup guides on how to build or customize your site. Utilize AI-powered generative tools like a business name generator, automated invoicing, audience segmentation help, marketing tools, and much more.
Get started today by previewing and building the ideal website for your business. If you’re already a Squarespace customer, maybe log in and see what some of the new improvements could add to your website(s).
