Meta wants to grow its retail footprint, Business Insider reported on Wednesday.
As Meta continues to invest in wearables, these stores would ideally help Meta boost the sales of hardware like the Ray-Ban Meta glasses and the Meta Quest VR headsets. These products may be easier to sell if customers can try them out at a store before buying them.
A retail presence could also help Meta stay in competition with Apple’s future AR and VR endeavors, even though its Vision Pro headset is too costly for most consumers.
And, to answer the question proposed by this headline: yes, we do mean more retail stores. Indeed, Meta has an existing brick-and-mortar retail store, made out of actual atoms and not pixels, which is located in California, not the metaverse.
Ahead of this, Bloomberg reported in February that Meta hired the former CEO of The RealReal as its retail VP.