BOE Technology Group (formerly Beijing Oriental Electronics Group) is one of the biggest and most prolific mobile display manufacturers nowadays. It’s one of the world’s largest manufacturers of LCD, OLEDs and flexible displays.
BOE has now unveiled an advanced new ADS Pro (IPS LCD) display for smartphones. It is a 6.74-inch panel with a 2720 × 1224 pixel resolution, which works out to around 443 ppi. That’s very sharp. The display will come with either a 120Hz or 144Hz variable refresh rate. When we say variable, we mean in fixed steps, likely 30Hz, 60Hz, 90Hz and 120Hz/144Hz.
To top things off, the impressive new panel promises a peak whole display brightness of around 1,500 nits. All of this with a reduction in power consumption of around 20% compared to similar panels.
You can expect to start seeing the new ADS Pro display in budget phones in the under EUR 150 range.
