When is October Prime Day 2025?
This year, Amazon’s October Prime Day sale runs from October 7 to 8. The annual sale lasts for two days, and you can expect to see a range of deals on household goods and electronics.
Are Apple devices really cheaper on Prime Day?
Apple, directly, rarely offers significant sales and discounts on its products. But this doesn’t mean that sales events, including October Prime Day, shouldn’t be on your radar for Apple tech such as iPads, iPhones, and the Apple Watch — as retailers such as Amazon and Walmart might have a deal or two that will save you at least 5% – 20% off the typical retail price.
How did we choose these October Prime Day deals?
ZDNET authors only write about deals that interest us personally and include products that we own, have tested, or want to buy. Our experts looked for deals that were at least 20% off (or are hardly ever on sale, as is often the case with Apple devices), using established price comparison tools and trackers to determine whether the deal actually represents value for your money.
We also considered customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter during limited-time events.
Amazon Prime Day vs. Black Friday: Which has better deals?
While Amazon Prime Day features deals exclusive to Prime members, Black Friday deals are available across all retailers to any shopper. Some of the lowest prices we’ve ever seen products discounted at have been during Black Friday sales events. However, we consistently notice that Amazon products are priced lower during Prime Day events, so now is typically a better time to buy devices like Kindles, Fire TVs, and Echo speakers.
How can you fact-check Prime Day deals?
To find out if a deal is actually legit or worth your money, you can use deal trackers like Keepa and Camel Camel Camel that are easy to use and download. At ZDNET, we use Camel Camel Camel to track a product’s price differences over time and compare the lowest price to the highest price.
Also: We’re tracking the prices of our top 20 products this Prime Day – here’s what deals are legit
What are the best Prime Day deals?
ZDNET’s experts have been searching through early Prime Day and other sales to find the best discounts by category. These are the best deals live now.
And the best deals from other retailers:
